CORPORATE COACHING WITH MARINA KOGAN
As an accredited coach Marina provides interactive and practical sessions for corporate clients and small businesses.
A background in international marketing and extensive experience in running her own businesses allows Marina to understand the issues her clients face in their professional and personal lives, and how often they are intertwined.
Marina uses a variety of models and techniques throughout the coaching process, including Neuro-Linguistic Programming which helps the client optimise their existing skill sets and resources by overcoming limiting self-beliefs to achieve their goals.
COACHING FOR BUSINESSES
Corporate coaching focuses on improving the outlook and efficiency of individuals within the company to ensure that they perform more effectively within the organisation, and are more fulfilled personally, which has a positive impact on staff retention and employee loyalty.
The last few years have seen an increase in corporate coaching in both SMEs and large corporations – 20% of small businesses and 79% of medium to large businesses in the UK are currently using coaching as part of their growth strategy.
Coaching is the art of performance, learning and development of another, so even when a person, business or team is thriving, coaching can serve to mobilise all efforts to move in the same direction for the benefit of the business. Over the last few years, companies have begun to use corporate coaching as a powerful tool to achieve valuable results, excellent return on investment and to progress by developing the individuals within the company.
ROI AND BENEFITS OF CORPORATE COACHING
Studies (McGovern et al 2001; Grant 2012) have shown that companies can generally expect a very respectable return on investment, with some companies reporting that managers typically describe an average return which is about 6 times what they originally spent on coaching.
Companies that used coaching generally report:
Higher quality output
Improvements in organisational strength
Better customer service
Reduced customer complaints
Better retention of executives (when the executives were coached)
Better working relationships with direct reports and immediate supervisors
More cohesion within teams
Better working relationships among peers
Better conflict resolution
Higher levels of organisational commitment
Better relationships with clients
(Source: Manchester Review and Executive Coaching – With Returns a CFO Could Love, Fortune Magazine).
WHAT BUSINESSES TYPICALLY AIM TO ACHIEVE
Due to the nature of coaching, the scope of benefits achieved can be quick unexpected. Businesses typically seek coaching to help with:
Fast and Positive Transition through Change
Well being for Business and for Business Owner
The benefits usually extend to:
Healthy organisational culture
Reduced stress levels
While your business may seek help with career guidance, the coaching for your individual employees could also help to reduce stress, help with their life/work balance and encourage them to lead healthier lives, which would in turn have the unexpected benefit of reducing the number of sick days taken by employees each year.